2020 U.S. Census Educational Materials

Statistics in Schools (SIS) brings school subjects to life using real-world Census Bureau statistics to create materials for K-12 students. I art directed and designed the 2020 national campaign for the U.S. Census Bureau and Statistics in Schools partnership reaching all U.S. public schools which included a brand guideline, toolkits, promotional videos, signage for live events, custom classroom maps, social media assets and a 200+ page final report.

At the end of the campaign, we had created 300+ new materials and had
78.8 million impressions through paid digital advertisement.