2020 U.S. Census Educational Materials

Statistics in Schools (SIS) brings school subjects to life using real-world Census Bureau statistics to create materials for K-12 students. As part of the 2020 national campaign for the U.S. Census Bureau’s Statistics in Schools (SIS) program, art direction and design supported a nationwide rollout across public schools, including brand guidelines, toolkits, classroom worksheets, videos, event signage, custom maps, social media assets, and a 200+ page final report.

At the end of the campaign, 300+ new materials had been created and there were
78.8 million impressions through paid digital advertisement.