The Sugar Association

For this social media campaign with The Sugar Association, I created storyboards to shape the narrative and visual flow of the animations. Once the direction was established, I provided art direction to the video team—guiding the look, feel, and motion of the final animations to ensure consistency with the campaign’s tone and brand identity.

The campaign was educational, aimed at helping people understand that a small amount of sugar can fit into a balanced diet when consumed in moderation. The animations needed to strike the right balance between informative and approachable, making the message clear without feeling clinical.