American College of Allergy, Asthma and Immunology: Peanut Allergy Education Campaign

ACAAI wanted to help families better understand Peanut OIT, a treatment that can sound intimidating due to the nature of peanut allergies. I developed a friendly, accessible approach that included printed materials for allergists and patients, and two age-specific videos designed to speak directly to kids—using tailored visuals, tone, and even a playful “sneaky peanut” character for younger children.